Thursday, August 13, 2015

The Art of American Whiskey, by Noah Rothbaum

This isn't so much a book about drinking whiskey as it is a history lesson - and I loved it! It's literally a book on the ART - the brands, the labels, the names - used on American whiskey bottles throughout the decades.

I picked this book up purely out of curiosity. I'm not a whiskey drinker myself, but I figured it might make a nice gift for one of my many whiskey-loving friends. I AM a designer though, and that's why this book fascinated me so. The deconstruction of the names, labels and artwork was stunning. There are so many interesting little bits of history wrapped up in modern labels, and I don't think I'll ever dismiss a label so casually again.

Suffice it to say, I'm not giving this book away any time soon. It's sitting proudly in my living room, and it's always a great conversation starter.

Disclaimer: I received this book from Blogging for Books for this review.